Creatine
Where AI assistants place Nutricost when a shopper asks what creatine to buy - and the moves that would raise its rank.
Nutricost holds 25% share of the AI shelf for creatine, ranked #4 of 115 brands.
Thorne leads at 36% SoV, 11 points ahead of Nutricost.
Nutricost is named first in 2% of answers; AI most often cites healthline.com (7%).
Nutricost is never mentioned in 13 shopper queries where competitors appear - likely a PDP/content gap. Prioritize content and product pages targeting these questions.
AI grounds Creatine recommendations in these domains. Getting Nutricost reviewed/listed there raises the odds of being recommended.
Nutricost appears in 25% of Creatine answers but ranks first only 2% of the time. Strengthen differentiators (third-party testing, clinical backing) so AI leads with Nutricost.